Elo Hernandez UX Portfolio

I've done work for AT&T, Rutgers University, Secure Families Initiative, and Catholic Relief Services (CRS)

UX Work

Catholic Relief Services – Nonprofit Website Redesign

As a UX Research Lead, I conducted user interviews, facilitated card sorting exercises, and developed personas and journey maps to guide the redesign of mobile and desktop platforms.

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Your Financial Future - Financial app startup

As a leader on a collaborative team of four, I spearheaded market and UX research strategies, facilitated ideation meetings, and provided oversight for research based design implementation.

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DisneyParks Information Architecture / Site redesign

Collaborating on a team of 3, I performed various UX research techniques on Disney Parks’ information architecture, and designed the wireframe and prototype.

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Disney Parks Case Study clickable thumbnail

HTML Skills Enhance UX Expertise.

My comfort with HTML, CSS, WordPress, and even some Python provides me with a well-rounded perspective on design problems, blending creativity with technical considerations.

This technical foundation enables me to understand both the user experience and the underlying mechanics, bridging the gap between design and development to create seamless, effective solutions.

Experienced Design Leader.

With over a decade of experience in large corporations like AT&T, I bring valuable insights into managing complex projects and leading teams with empathy and strong emotional intelligence.

My background in management has refined my ability to motivate and work collaboratively with diverse stakeholder groups, My UX research expertise further supports my leadership, allowing me to guide teams in creating data-informed solutions.

Whether leading a project or contributing as a team player, I am committed to driving outcomes that are both strategic and user-focused.

Continuous Learner with Strategic Vision.

With an MBA in Marketing and currently pursuing a second Master’s degree in UX (Master of Business and Science) at Rutgers, I am deeply committed to expanding my expertise in ways that enhance my understanding of both business objectives and user needs.

My foundation in marketing and social media allows me to approach design with a holistic, results-oriented view, ensuring that user-centric design aligns with business goals and adds measurable value.

Hello!

UX Work

Catholic Relief Services – Nonprofit Website Redesign

Your Financial Future - Financial app startup

DisneyParks Information Architecture / Site redesign