Elo Hernandez UX Portfolio

Role

Project Lead

UX Researcher

UX Designer
The Team

1x Project Lead

3x UX Researchers

3x UX Designers
My Key Contributions

User Research

Interaction Design

Project Manager

Prototyping

Competitive Research
Tools Used

Figma

Optimal Workshop

Photoshop

Balsamiq

My Process

Empathize

Analyzed travel data to understand user demographics

Developed Personas to build empathy for user
Research

Heuristic Evaluation

First Click Tests

Stress Tests

Structured Interviews

Tree Testing

Card Sorting
Specify

Identify Pain Points

Prioritize Issues
Ideate

Concept Ideation

Lo-Fi wireframes/sketch
Design

High Fidelity Prototype

Interaction Design
Verify

User Testing

Problem Statement

The objective of this project was to assess the information architecture (IA) of the Disney Parks website.

Initially, the website provided limited information and redirected users to either Disney World or Disneyland websites.

However, the updated version consolidates three websites and offers users the convenience of booking their travel arrangements directly from the Disney Parks website. Additionally, the website also includes details on character dining and information for visitors with disabilities.

Getting Started. In order to gather information about the users, I leveraged existing data that measured travel behavior demographics at Walt Disney World by Streetlight Data. Analyzing User Data:This donut chart to the right shows that 41% of Disney World visitors travel less than one mile to the park. This is a large percentage of the representative population. With such a short distance, it indicates that most travelers stay on Disney property. This bar graph shows the percentage of Disney World visitors that have kids in the household versus the percentage of visitors who do not have kids in the household.

I crafted personas by utilizing user demographic data from Streetlight, resulting in the creation of three distinct personas. These personas effectively capture the needs and preferences of users with children under 18, as well as park-goers without children. Additionally, I carefully designed a persona specifically representing guests with disabilities, recognizing their significant impact on the UX domain. Notably, this demographic aligns seamlessly with Disney's brand identity.

I conducted a heuristic evaluation to identify potential deviations from Nielsen's heuristics, serving as the foundational phase of our research. Insights gleaned from this evaluation informed subsequent steps in the process. The identification of potential issues guided the formulation of targeted questions in usability studies, allowing us to validate these concerns and gain a deeper understanding of the user experience.

User Testing

I carried out user testing on the current website with the objective of assessing the ease with which users could locate information. First click tests revealed several areas for improvement were identified, shedding light on aspects that could be enhanced for a better user experience.

Pie graph and heat map displayed side by side that shows 71.4% failure rate and the errant clicks when users were asked to find information about chatacter dining on the Disney Parks Website.

Tree Tests

A tree test was performed to gauge how easy it is to find information via the menu and sub-menus. It is a good way to uncover any labeling issues that might cause confusion for website visitors. The findings from this test played a crucial role in making informed decisions about the Information Architecture, ensuring an intuitive and user-friendly experience for website users.

I created a wireframe that effectively addressed the issues discovered during user research. To enhance user experience, I implemented a search bar on the website, enabling users to conveniently search for Disney locations and make bookings. In addition, I introduced a visually-oriented bottom-up scheme to complement the traditional top-down menu. This modification aimed to improve user accessibility by making it easier for them to locate information about features such as character dining and park accessibility.

Testing The Wireframe

First click tests demonstrated a significant improvement, with the failure rate decreasing from 71% to a mere 17% for users attempting to locate information regarding character dining at the parks. This particular example, along with the outcomes from other tasks, provided concrete evidence supporting the decision to proceed with a high fidelity prototype. The results substantiated the effectiveness of the design approach and validated its suitability for further development.

Disny Parks mockup on 3 iphones side by side

Role

The Team

My Key Contributions

Tools Used

My Process

Empathize

Research

Specify

Ideate

Design

Verify

Problem Statement

User Testing

Tree Tests

Testing The Wireframe