I am a UX Designer/Researcher from the NY metro
area.
I have years of experience working for organizations like AT&T, and Catholic Relief Services. I’m a Certified ScrumMaster®, armed with an MBA in Marketing, and currently diving into my second master's degree, this time honing in on user experience design at Rutgers University. Always up for a challenge and staying ahead of the game!
I have years of experience working for organizations like AT&T, and Catholic Relief Services. I’m a Certified ScrumMaster®, armed with an MBA in Marketing, and currently diving into my second master's degree, this time honing in on user experience design at Rutgers University. Always up for a challenge and staying ahead of the game!
I have experience designing prototypes for web & mobile as well as video production.
Recent Projects
- Implemented a comprehensive user research plan with diverse methodologies.
- Consulted on and Lead all UX efforts to assess existing website and shape redesign plans.
- Identified bugs and accessibility issues through a thorough heuristic evaluation
- Recruited respondents and conducted face-to-face and remote user interviews in English and Spanish to evaluate the UI and uncover common pain points
Catholic Relief Services
- Designed UX research strategy used to uncover user pain points.
- Spearheaded the creative direction of the project.
- Engaged in collaborative efforts with coders, engineers, and fellow UXers to bring the prototype to life.
Data Storytelling, LLC
- developed & executed UX research strategy.
- Presented findings to stakeholders.
- Collaborated on a prototype that simplified voter registration for military families.
Secure Families Initiative
- Designed a survey to generate data and better understand the user experience.
- Developed a persona & journey map that illustrated the users's pain points.
- Conducted Quantitative UX Research including card sorting, Tree Tests and first click tests.
Rutgers Schools of Arts & Sciences
- Filmed and edited video footage for 5+ live town hall events on behalf of AT&T's VP of Business Customer Service
- Leveraged CX design principles and analytical skills to evaluate call center data, uncovering valuable user insights
- Worked with visual design systems and style guides to ensure alignment with brand identity and web accessibility guidelines(WCAG)
AT&T
